Wonder

In my previous role at Movies Change People, my boss at the time wanted to create a streaming platform with a focus on captivating stories. He didn’t want to reinvent the wheel but wanted to direct people to a place where they could find films that would engage with them on another level and help them feel like they belong.

 

When he briefed me on this platform, he explained that he wanted a brand that showed how wonderment can work and visually represent “belonging”. With that, I made graphic elements that bleed into one another, like how we are influenced by those around us.

 

Something I wanted was to have a brand that could sit next to the big streaming platforms and not look out of place. With a market that is crowded and loud, it was important to not add to that noise but instead make something that leaned on the previous knowledge the consumers had. 

 

In designing the website, branding, and customer journey for this platform, it was important to take notes from our competitors and how they handled their consumers. 

 

In the end, the question was asked: “what problem are we solving for the end user?” If the goal was to give them a sense of belonging, how do we communicate that in our social tiles, copy, and website? I worked alongside the marketing manager to create a strong and clear marketing plan for the customers who were supported and empowered to make decisions that would help them keep their sense of Wonder in their everyday lives.