Field Kit

Danielle and I had worked together at Movies Change People so we already had experience working together which made this project feel like old friends catching up. 

The idea she had was a tool that would help creatives support themselves as they juggle project paralysis. The stage between a new idea and moving forward was the area she wanted to breathe life into. 

With a pitch for an app and a website, the next step was branding to help elevate her idea and help her keep moving forward. The phrase “thinking outside the box” kept coming up, as it does, which led to the idea I had to make this box as a part of the logo. 

Aside from the logo, she wanted templates for various “kits” that she would use to create manuals for fellow creatives. My goal is to give my clients enough to keep them moving with the creative juices so they can write, proof, and supply without design becoming a stopgap.